studio 11KV

Client: Watt-a-Nut | Elemental Inc.

Scope of Work: Brand identity, packaging design, logo animation, and brand pattern.

The Challenge: 

Create a bold, energetic identity for Watt-a-Nut — a brand built on the idea of “Sanak” (passion). The design had to go beyond dry fruits and connect with anyone driven by their spark.

The Idea: 

“Watt” meets “Nut” — energy and obsession.
The logo combines an electric bolt with a mechanical nut, symbolizing drive and creativity. Purple became the core color for its boldness and uniqueness in the category.

The Process: 

• Discovery: Deep dive into brand philosophy, audience, and competitors.
• Exploration: Multiple logo concepts, refined through collaboration.
• Execution: Final wordmark designed for flexibility across print, digital, and packaging.
• Delivery: Visual system + logo animation + packaging that mirrors the brand’s spark.

Packaging & Brand System: 

The nut icon and bolt motif extend into the packaging and podcast identity, creating a cohesive visual language.
A custom brand pattern and leaflet added a playful layer to customer engagement.